SAN FRANCISCO and CANTON, N.Y. –

Two technology platforms used by buy-here, pay-here and independent dealers are now integrated to make customer relationship management and other dealership management segments work more efficiently.

On Monday, Selly Automotive CRM announced its real-time integration with Frazer Computing, which provides dealer management software to more than 22,000 dealers.

The company explained the integration allows Selly dealers to send customer, sales and inventory data between the Frazer DMS and Selly CRM systems, all in real-time.

“I’m so excited to finally get this integration out from beta to retail ready,” Selly Automotive CRM founder and chief executive officer Zach Klempf said in a news release “We have been working closely with the Frazer team to build this integration and have beta-tested it thoroughly before putting it into the hands of Frazer dealers.

“This is the first CRM integration that Frazer will support and we’re very excited to partner with them. Mike has built an impressive and enduring independent car dealer software business with a world-class investment in customer support,” Klempf continued.

And Frazer Computing founder and president Michael Frazer added, “We love the Selly product. It’s a great fit for Frazer dealers. It includes the great pricing and powerful features that Frazer dealers have come to expect in other Frazer partnerships.”

For dealers interested in learning more about the Selly and Frazer integration, visit https://offers.sellyautomotive.com/frazer for more information. Dealers also can watch a video overview of the integration available here.