Spireon is diversifying its product offering.

On Tuesday during the National Independent Automobile Dealers Association’s 2019 Expo and Convention, Spireon announced that its GoldStar Connect solution is now available in Spanish. The GoldStar Connect app can offer buy-here, pay-here dealers and subprime auto finance companies connected vehicle features and benefits meant to increase customer loyalty and profitability.

With the addition of the Spanish language option, Spireon highlighted Spanish-speaking consumers can now benefit from the app’s industry-leading GPS services and additional capabilities.

“As a company, we pride ourselves on meeting the needs of our customers, and, in the case of GoldStar Connect, this includes ensuring BHPH dealers have the flexibility to offer a convenient, personalized experience to their Spanish-speaking buyers,” said Brian Deeley, director of product management at Spireon.

“By releasing the app in the second most commonly spoken language in the U.S., Spireon is now able to expand its reach, providing a better experience for dealers and lenders, while also offering more consumers the benefits of a feature-rich, connected car experience,” Deeley continued.

According to the U.S. Census Bureau, the Spanish-speaking population in the U.S. is expected to reach 74.8 million by 2030, which equates to 21% of the country’s population. With upwards of 41 million native Spanish speakers in the U.S., Spireon’s addition of the Spanish language feature to the GoldStar Connect app is designed to provide a more user-friendly experience to better meet the needs of this growing customer segment and the businesses who serve them.

GoldStar Connect can provide insights to help dealers and finance companies mitigate risk, while increasing value and convenience for consumers. The same connectivity features consumers have grown to enjoy such as vehicle health alerts, recovery solutions for stolen cars and real-time location access, are now available in the Spanish-language version of the app, and include:

• Safety and security: GPS tracking and geofencing capabilities enable consumers to know the location of the vehicle at all times, helping to ensure the safety of the vehicle and the driver while providing peace of mind

• Trip history: Allows consumers to view where their car has been by date, time and duration to provide full transparency 

• Smart alerts: Consumers receive speeding, geofenced locations and battery condition alerts directly to their mobile devices

• Stolen vehicle recovery: An in-app recovery guide provides vehicle location data and instructions to assist in reporting and recovery of a stolen car

• Insurance discounts: Many carriers provide auto insurance discounts of up to 15%

To learn more, visit www.spireon.com/goldstar-connect.