October is here, and for one buy-here, pay-here industry service provider, it’s already tax season.
Tax Refund Services, better known as Tax Max, announced on Tuesday that it is teaming up with the Buy-Here, Pay-Here Center on Autotrader. The provider of tax-solution software that can enable dealers to use a shopper’s future or current tax refund as a down payment is collaborating with the vehicle listing provider to introduce new value-added package options.
These possibilities are designed to enhance a dealer’s online presence and ability to increase sales by adding an additional tax refund filter on top of the existing inventory platform, creating more value at no additional cost per lead to the dealer.
Several other Tax Max programs are incorporated the suite of features of the Buy-Here Pay-Here Center on Autotrader, including:
— The ability for dealers to list their payment-focused inventory
— A customizable dealer page that geo-targets online shoppers in the area
— A local market dealer dashboard
— A toll-free number
Combined, the new offerings are geared to connect dealers and credit-challenged consumers who are ready to buy, ultimately generating additional leads for operators.
“Tax Max and the Buy Here Pay Here Center on Autotrader teams up two established and trusted brands for the credit-challenged automotive community,” said William Neylan III, president and chief executive officer of Tax Refund Services.
“We understand that many buy-here, pay-here dealers are having difficulty increasing foot traffic and getting the down payment necessary to get the deal structure in line to what makes a consumer successful,” Neylan continued. “This will help solve this pressing issue by helping to make dealers more efficient, effective and profitable.
“Most importantly, this will help credit-challenged consumers become more successful in their vehicle purchase,” he went on to say.
Dealers have many options with Tax Max by utilizing various programs such as the 1st Quarter program with the Refund Advance (up to $6,000 same day), 4th Quarter program, tax season 365 with the Irregular Payment, collection program and repairs program.
“Tax Max provides another huge digital opportunity for dealer clients to distinguish their dealership and inventory from the competition in an environment that matches a buy-here-pay-here shopper's priorities, which is focus on finance approval, overall price, down payment, and payment amount,” Autotrader product manager Thomas Wadley said.
“This integration provides dealers with the tools necessary to ensure they can help any customer, especially the shoppers who desire to use their tax refund as a down payment,” Wadley went on to say.
For more on the Buy-Here Pay-Here Center on Autotrader, visit buyherepayhere.autotrader.com.