Tricolor reinforced its management team on Thursday as the retailer that’s focused on Hispanic consumers named three new executives with chief in their title.

The tech-enabled Community Development Financial Institution (CDFI) named Nick Brown as chief risk officer, Albert Hoover as chief corporate development and legal officer and Troy Sterk as chief supply chain officer.

Tricolor highlighted these latest additions join recent hires chief product and strategy officer Jennifer Lee and chief compliance officer Stacie Trier as the company positions itself to capitalize on consumer demand for its products and the appeal of its unique mission-driven, risk scoring platform powered by artificial intelligence.

Over the last five years, Brown served as the chief risk officer at OnDeck Capital. Previously, he held various leadership roles in risk management over a five-year tenure at the Commonwealth Bank of Australia and his 12 years with Discover Financial Services.

Hoover is a former Fortune 50 executive who served for more than a decade with AT&T, including as its managing director of corporate development. There, he provided strategic planning, legal, and M&A advisory services across its software, IT services and media divisions.

Prior to AT&T, Hoover was general counsel at Sterling Commerce and assistant general counsel at Sterling Software, as well as at various law firms.

Sterk is a 20-year supply chain veteran of the semiconductor industry. Previously, he held senior roles as director of operations for Broadcom and TriQuint Semiconductor (now Qorvo).

“I’m pleased to welcome Nick, Al, and Troy to our growing team at Tricolor,” Tricolor founder and chief executive officer Daniel Chu said in a news release.

“The shared vision and tremendous horsepower of our senior leadership will help us realize our goal of national expansion so that Tricolor can provide a path to the American dream for hardworking, underserved customers everywhere,” Chu continued.