Dealer Marketing Services, makers of ProMax Unlimited, unveiled the second of three soft credit pull solutions powered by Equifax data.
On Monday, the company highlighted Instant Screen powered by Equifax is the latest version of its solution that can enable dealers to provide a firm offer of credit at the dealership level. Customers shopping for a vehicle or in for a service appointment can be prescreened according to finance company’s predetermined credit criteria.
ProMax indicated these offers can be made directly to customers at the dealership or delivered via direct mail.
“Our dealership customers highly value sales leads that are sourced from engaging prospects in their service lanes,” ProMax chief executive officer John Palmer said.
“Instant Screen enables us to use credit data to provide offers to customers quickly and easily,” Palmer continued. “Once auto dealerships implement Instant Screen in their process, they can’t believe they ever did without it.”
ProMax chief technology officer Darian Miller added, “The release of this new version of Instant Screen strengthens our status as an industry leader in automotive dealer soft pull credit products.”
Instant Score, the first of the three new credit solutions which was released last fall, is designed to functions as a simple plug-in to any page on a dealership’s website. Using Instant Score, visitors to a dealership’s website are able to see their Equifax credit score free of charge.
This process only requires consumers to fill out a short form and answer brief questions to authenticate their identity, but does not require the consumer’s Social Security Number. Upon completing the form and having their identity authenticated, the consumer must consent to view their Equifax credit score and be marketed to.
If consent is obtained, ProMax emphasized the dealership receives a high quality lead.
Following the release of Instant Screen, ProMax plans to release an additional soft pull solution also powered by Equifax data to complement the previously released Instant Score: Instant Auto Credit App. The three products can be deployed by automotive dealers individually or in concert.
Instant Auto Credit App powered by Equifax is meant to serve as a logical extension to Instant Score. The Instant Auto Credit App can enable dealership website visitors to go a step further and get pre-qualified for an auto loan.
Consumers who wish to be pre-qualified are required to fill out a short form and answer brief questions to authenticate their identity; in exchange applicants may receive a credit offer that includes credit limit, interest rate and term. The dealership in turn receives a high quality pre-qualified lead.