GrooveCar Direct announced 17 new credit union partners have joined its online vehicle shopping and financing program during the second quarter.

Coming aboard the program in Q2 were institutions from 12 different states, serving 137,305 members, including:

— AAA Federal Credit Union, South Bend, Ind., with assets of $64 million serving 6,905 members
— Allegheny Health Services Employees Federal Credit Union, Pittsburgh, with assets of $13.1 million serving 3,647 members
— Bessemer System Federal Credit Union, Greenville, Pa., with assets of $38.1 million serving 4,467 members
— Central Communications Credit Union, Independence, Mo., with assets of $50 million serving 5,998 members
— Central Jersey Federal Credit Union, Woodbridge, N.J., with assets of $75 million serving 7,783 members
— Chief Financial Federal Credit Union, Rochester Hills, Mich., with assets of $154 million serving 26,478 members
— Complex Community Federal Credit Union, Odessa, Texas, with assets of $495 million serving 38,233 members
— CS Credit Union, Catawba, N.C., with assets of $31 million serving 2,855 members
— Department of Public Safety Federal Credit Union, Oklahoma City, with assets of 26.3 million serving 2,718 members
— G.A.P. Federal Credit Union, Johnstown, Pa., with assets of $46 million serving 5,163 members
— Kingsport Press Credit Union; Kingsport, Tenn., with assets of $69 million serving 6,641 members
— McIntosh Chemical Federal Credit Union, McIntosh, Ala., with assets of $24 million serving 2,425 members
— Michigan Columbus Federal Credit Union, Livonia, Mich., with assets of $46 million serving 4,281 members
— None Suffer Lack Federal Credit Union, Suitland, Md., with assets of $23 million serving 2,989 members
— Tri-Valley Service Federal Credit Union, Pittsburgh, with assets of $15.9 million serving 4,166 members
— Upper Cumberland Federal Credit Union, Crossville, Tenn., with assets of $64 million serving 7,486 members
— West Texas Credit Union, Odessa, Texas, with assets of $57.2 million serving 5,060 members

As members continue to perform daily tasks from the palm of their hand while on their phones or in front of their computers, GrooveCar Direct insisted that credit unions find the online buying program a perfect complement to meet members’ needs.

The GrooveCar Direct program can deliver five activities online vehicle shoppers are conducting, including:

— Researching prices
— Locating vehicles listed for sale
— Comparison shopping of different models
— Trade-in values
— Locating a dealer

Other means of lead generation the platform can include:

— Shoppers saving their searches
— Applying for financing online
— Finance calculator
— Free Carfax reports
— Installment contract refinancing
— Accessing credit union promotions
— Preferred dealer network price specials

“We recognize that a one-size-fits-all car shopping platform to engage their members is not what our credit union partners need or what they want. Our success is due to the engagement strategy built into the program, along with it being highly customizable,” said Robert O’Hara, vice president of strategic alliances at GrooveCar Direct.

“Credit unions are provided with a suite of services and features that meet a member’s demands while providing continuous support that our partners appreciate in a turn-key program,” O’Hara continued. “These programs include marketing and sales webinars on trending topics, branding assistance, marketing collateral, video and email marketing campaigns and consulting.”