FARMINGTON HILLS, Mich. -

As dealerships continually strive for ways to improve the quality and accuracy of targeted marketing campaigns, 700Credit and NCompassTrac understand that knowing the disposition of the customer credit velocity is critical.

With that thought in mind, 700Credit partnered with NCompassTrac to create an offering that is designed to give dealerships a leg up by prescreening consumers and delivering personalized offers that match customer disposition.

The companies highlighted this joint offering can make it simple and easy to identify and take actionable efforts to engage with customers using the best possible approach.

“By using the 700Credit offering within the NCompassTrac Dashboard, a dealership can instantly visualize its DMS database in real time, segment the data into target groups based on behavior and further filter those credit-qualified individuals that are most likely to engage with the offer being presented,” said Ken Hill, managing director of 700Credit.

“As with all NCompassTrac Marketplace Products, all of the tracking, distribution and revenue metrics are directly derived from various sources within the DMS to show the campaign effectiveness,” Hill continued in a news release.

NCompassTrac chief executive officer Chris Daden added, “We are incredibly excited to roll this out to our existing and onboarding clients.

“As a premium NCompassTrac Marketplace offering, the efficiencies derived by pre-knowing customer disposition and credit velocity creates a marquee benefit to our clients in a way we’ve never seen before,” Daden went on to say.  

The NCompassTrac Dashboard integration with 700Credit is immediately available for dealership use.