TORRANCE, Calif. — In order to better meet the needs of its luxury brand's dealers and customers, American Honda Finance Corp. recently launched a separate financial services offering for Acura.

According to officials, the introduction of Acura Financial Services is just the first step in a "multifaceted" effort to boost customer service and continue to enhance brand image for Acura.

"With our most recent ranking in the top two, three and four positions in the luxury lease segment of the 2008 J.D. Power and Associates Consumer Financing Satisfaction Study, the timing is perfect to utilize our years of experience and expertise to create financial services that will meet the needs of Acura clients," stated Stephen Smith, senior vice president of AHFC.

"The creation of separate Acura-branded financial services parallels other moves to strengthen and differentiate the Acura luxury brand," he added.