Ally Financial specifically targeted locations in Florida, North Carolina, California, Michigan and New Jersey where its holiday cheer could be most impactful.

The finance company is showing its appreciation for its dealer customers this holiday season with a series of donations across the country aimed at dealership employees and communities facing adversity.

In all, Ally will give approximately $50,000 to help dealership employees and communities overcome the impacts of hurricanes, fires, floods and other personal setbacks.

“We care about our dealers, and these holiday gifts are a way to show we are here to support them,” said Doug Timmerman, president of Ally Auto Finance. “For those dealers who have weathered particularly challenging circumstances, some extra support can boost the wellbeing of their employees, businesses and communities.”

The holiday dealership donations being made by Ally this month include:

• Donations to the Salvation Army’s Empty Stocking Fund in Panama City, Fla. on behalf of 13 area dealers to make the season brighter with food and gifts for families suffering losses from Hurricane Michael.

• Gift cards to cover holiday meals for approximately 50 dealership employees from five North Carolina dealerships who experienced significant home damage because of Hurricane Florence

• A contribution to schools in Butte County, Calif. to help replenish supplies for students who have returned to the classroom following destruction caused by the Camp Fire wildfire. Many students are living in temporary housing

• Gift cards for 25 employees at McGuire Auto Group of Little Falls, N.J., who were impacted when flash flooding in August caused severe damage to their homes and workplace

• Contributions to employees and charities supported by Alma (Mich.) Chrysler, Dodge, Jeep, and Ram following a fire that destroyed the dealership in November. Ally is donating to several local charities on behalf of the dealership, including Alma Salvation Army, Mid-Michigan Foster and Adoption Coalition, and Dalis to the Rescue pet rescue

Ally’s holiday dealer giving follows its “Banksgiving” campaign, in which Ally surprised bank customers who called the customer service line by granting their wishes big and small, whether it was a $25 gift card or an overseas trip to visit loved ones.

“Ultimately, we owe our success to our customers, and this is about giving back to our dealer customers to show how much we appreciate them,” Timmerman said.

“Major life disruptions can make it more challenging to celebrate holiday traditions, and we’re hopeful these gifts will make a difference to these employees and communities as they overcome tough situations,” he went on to say.

The company insisted that giving back is inherent to Ally and its brand promise to “Do It Right.” Ally designates November as Giving Back Month, when its employees support their local communities by donating time and money.

Ally also encourages employees to give back by offering eight hours of personal time off for volunteering — and Ally matches the volunteer time by giving a $25 donation to the employee’s chosen charity for each hour volunteered.

Last year, Ally employees volunteered more than 17,000 hours, and the company donated $800,000 through this program.