NORCROSS, Ga. -

An independent member of APCO Holding's board of directors now is taking on an executive role for the provider and administrator of F&I products and home to the EasyCare and GWC Warranty brands.

According to a news release, APCO Holdings announced that Scot Eisenfelder has been named senior vice president of strategy and planning. With extensive experience in the automotive industry, the company said Eisenfelder will guide APCO Holdings in developing corporate plans for business development and aligning company strategy and priorities with current and future business needs.

APCO Holdings highlighted that Eisenfelder has driven advancement across multiple automotive sectors for more than 25 years. Previously, Eisenfelder served as executive chairman and chief executive officer of Affinitiv, driving change in automotive retention marketing and execution, as well as senior vice president of strategy at AutoNation where he led significant initiatives to drive retail innovation.

Before those posts, Eisenfelder led JM Family's dealer software business and was senior vice president of product management, strategy and marketing at Reynolds and Reynolds, delivering profitable growth for both companies.

“Scot’s broad experience in the automotive retail market and his understanding of our customer base will be a tremendous asset,” APCO Holdings chairman and chief executive officer Fin O’Neill said in the news release.

“As we continue to capitalize on our breadth of capabilities and depth of talent, Scot’s leadership will help us further solidify our industry leadership position, accelerate our growth, and strengthen our ability to bring innovative solutions to our partners,” O’Neill continued.

Commenting about his next professional challenge, Eisenfelder said, “APCO is a true industry leader. I am excited by the opportunity to join the leadership team and contribute to developing strategic initiatives that support APCO’s mission to deliver strong F&I solutions for the auto industry.”

“It’s an honor to join such a high performing organization with a strong heritage of service to their customers,” he went on to say.