This week, Ascent Dealer Services announced the appointment of James Mercer as vice president of sales for the provider of F&I solutions.

Mercer brings nearly 20 years of experience in the automotive insurance sector. Most recently, he served as divisional sales director at Protective, one of the largest automotive insurance companies in the country, where he managed operations across the western United States for the automotive agent channel.

“James’s extensive background in sales and his proven leadership abilities make him the perfect fit for our growing team,” Ascent Dealer Services CEO Adam Marburger said in a news release. “His commitment to excellence and ability to inspire others will be instrumental as we continue to expand our footprint in the industry.”

Mercer began his journey with Protective in 2006 as an account executive and quickly rose through the ranks, holding several key positions including trainer, national trainer, regional manager, and regional vice president.

At Ascent Dealer Services, Mercer is eager to leverage his expertise to enhance the company’s strategic initiatives and further strengthen its position in the F&I space.

“I am excited to join Ascent Dealer Services at such a pivotal moment in its growth,” Mercer said. “I look forward to working with the talented team here to drive sales and create innovative solutions that meet the evolving needs of our customers.”

For more information about Ascent Dealer Services and its offerings, visit https://www.ascentdealerservices.com.