DETROIT — Autodata Solutions announced that it will equip PriceWheels, a leading facilitator between consumers and retailers in the auto industry, with comprehensive vehicle data to support the company's new site called

Essentially, plans to include Autodata Solutions' incentive and rebate information, images and rich editorial content.

Consumers can use to learn about updates in the auto finance industry, as well as gather background, pricing and incentive information about vehicles they are considering buying.

By linking to Autodata Solutions' core and supplementary data, PriceWheels plans to complement its vehicle finance information with additional data such as still image photography, editorial content and new-car test Drive reviews.

"We were extremely impressed with the depth and breadth of the content that was available to us," said Thomas Maffettone, president of PriceWheels. "While we plan to initially start utilizing certain information, we also anticipate a long future continuing to work with Autodata Solutions by adding more data as our sites grow."

Michael Lefteris, director of business development at Autodata Solutions, added, "We're excited about this relationship and Autodata Solutions' ability to supply with the most timely, accurate and comprehensive incentive and rebate data available today.

"We look forward to helping PriceWheels as they deliver increasingly relevant automotive finance information to consumers," he concluded.