As Kelley Blue Book rolls out its latest marketing campaign, Autotrader and KBB are teaming up with LendingTree to help potential buyers secure financing options just in time for Memorial Day weekend sales events.

The Cox Automotive companies announced on Thursday that they now are collaborating with LendingTree’s auto finance marketplace to provide each site’s visitors what executives think is simple and easy online financing that can be used for new and used cars and trucks, anywhere in the United States.

“Bringing LendingTree’s capabilities to Autotrader and Kelley Blue Book will help new- and used-vehicle shoppers by creating a seamless experience to research, shop for and secure financing on a vehicle, all in one spot,” said Jai Macker, senior vice president of product for Cox Automotive.

“Our ultimate goal is to empower consumers with comprehensive new and used-car information on both sites, including finance options for their specific needs while they navigate the car-shopping process,” Macker continued.

Shoppers can visit www.autotrader.com/car-loans/ or www.kbb.com/car-loans-and-financing/ to secure a free online financing request, compare competitive rates and payment terms from multiple finance companies and use a calculator to determine monthly payments on the amount financed, interest rate and contract term.

“LendingTree gives consumers the convenience, choice and simplicity to speed up the time it takes to shop for a car and a loan,” said Dimitar Alexandrov, vice president of automotive for LendingTree.

“Together with Autotrader and Kelley Blue Book, we are able to provide 36 million-plus shoppers the information they need to find and compare rates and terms from multiple lenders, all while online,” Alexandrov went on to say.

Newest marketing by KBB

In related news also released on Thursday, Kelley Blue Book announced the launch of its new “Your Car Guide” marketing campaign that reinforces the tools available on KBB.com to help guide vehicles shoppers wherever they are in their buying journey.

KBB highlighted its new “Your Car Guide” creative campaign illustrates how shoppers are not always clear on the vehicle they need and how Kelley Blue Book brings shopping into focus.  eveloped in conjunction with independent advertising agency Zambezi, the new series, called “Your Car Guide” includes five new TV spots and online videos.

The series will air across cable, network and streaming television platforms, as well as social media.

The new spots can be found on KBB’s YouTube channel.

“Car shoppers often start the shopping process unsure of the exact vehicle they want and are left with a lot of questions about the vehicles they are considering,” said Greta Crowley, vice president of marketing for Kelley Blue Book.

“Using Kelley Blue Book’s vast expertise and tools helps shoppers ask the right questions, at the right time. Kelley Blue Book empowers car buyers to make clear and confident decisions, resulting in an easier and more satisfying shopping journey,” Crowley went on to say.