PHOENIX -

BillingTree highlighted a string of new developments on Wednesday, including the launch of Payrazr, a comprehensive suite of in-house developed payment solutions.

The company also revealed a completely refreshed corporate branding, redesigning its logo, adopting the tagline “Growing Payments with Technology” and revamping its website.

Officials explained BillingTree’s Payrazr platform can supply technology to complement payment processing, including payment portals, virtual negotiators, gateways, interactive voice response systems (IVR), virtual terminals, mobile, online billing and document management. This tool is supported by APIs for integration.

Blending in-house developed solutions with best of breed offerings supplied by a network of BillingTree’s current and proven product partners, officials insisted Payrazr can offer a comprehensive suite to serve almost every business’s or industry’s ‘card not present’ payment needs.

The Payrazr platform’s depth can allow customers and partners to drive revenue by offering their clients more payment channel options — while also helping to ensure compliance. Payrazr operates independently yet fully integrates with BillingTree's Merchant Services which include, credit and debit card payments, ACH payments, compliance services and more. 

To facilitate the company’s expanded in house technology development which includes Payrazr, BillingTree underwent a significant branding refresh. The makeover included adding the tagline “Growing Payments with Technology' in what officials hope can more accurately reflect the company’s broader service offering.

They also redesigned the company logo to incorporate the new messaging and align to the Payrazr brand. The company also deployed a revamped company website — www.mybillingtree.com — to reflect the additional services and solutions.

“We are very excited about the launch of Payrazr and the company’s branding makeover, which further enhance BillingTree's holistic and comprehensive approach to payment processing solutions and services,”, BillingTree chief executive officer and president Edz Sturans said.

“The solutions within Payrazr enable customers to maximize revenue growth with technology while keeping them compliant and their data secure,” Sturans continued.

“As always, BillingTree backs our offerings with the best professional services, and with our in-house development capability — new innovation and services will be continually added to the Payrazr suite over the coming months and years,” he went on to say.

BillingTree will be debuting the Payrazr solution suite at the ACA International annual convention & expo in Boston next week. BillingTree staff will be on hand to offer demonstrations at booth No. 316.

BillingTree also will be highlighting this new tool and branding during Used Car Week, which runs from Nov. 16-20 at the Phoenician in Scottsdale, Ariz. For more details about the SubPrime Forum that’s a part of Used Car Week and more, go to www.usedcarweek.biz.