WOODCLIFF LAKE, N.J. — BMW Financial Services revealed it is offering a consumer promotion through its Ultimate Drive smartphone app.

Now, iPhone and Android users can visit the app not only to check out well-known roads across America, but also to potentially score some cash to go towards a new 2012 BMW 3 Series.

Through June 30, "the app can lead to a BMW dealer, a test drive and a $300 credit towards the first payment on a new 2012 BMW 3 Series," officials explained.

"This is a simple thank you to our loyal BMW Financial Services customers while at the same time demonstrating the inclusive nature of the financial services community as shown by our Ultimate Driving App," explained Ed Robinson, chief executive officer and president of BMW Financial Services.

"The iPhone and Android-device application, which can be linked to a BMW Financial Services customer's account, has been providing a forum to share and discover great roads and keep up-to-date on the latest BMW news since its introduction in August 2011,” he continued. "Now we've added something special for the BMW Financial Services customer with this unique $300 offer on their first payment towards a 2012 BMW 3 Series which is completely handled through the app, the next step in our spreading the functionality of our mobility programs."

How does one obtain the $300 voucher towards the first payment on the new 3 Series?

The company listed the following steps:

1. BMW Financial Services customers download or upgrade to the latest version of the Ultimate Driving App through the iTunes App Store or Android Market.

2. After a brief login, BMW Financial Services customers can schedule a test drive. The app first suggests their current BMW dealer, but they can select others from a map. The app can automatically generate a personalized email to the dealership or they place a call directly.

3. After the test drive, the customer confirms which BMW Center they visited, enters the BMW Client Adviser's name and can optionally take a picture of themselves in the new 3 Series. Instantly, the app unlocks a unique $300 "Mobile Voucher," which can be redeemed upon financing of a 2012 3 Series by June 30.

Pawan Murthy, general manager of online business, also expressed enthusiasm for the offer, noting, "What is exciting for our customers is the immediacy of it all.

"You don't need to wait for a printed coupon to be mailed to you nor do you have to call a toll-free number. We want to reward our customers for their loyalty through the one tool that is always with them: their phone,” Murthy added.

And highlighting the app in more detail, officials contend “the Ultimate Drive app allows you to connect with other BMW driving enthusiasts and discover the best roads from around the world.”

Some of its features include thousands of driver-rated roads from around the world, a tool to find favorite roads within your area, customizable maps to help log your drives and Facebook and email sharing, as well as special add-ons for BMW Driving Club members.

"We are constantly looking to make all of our mobility apps and social media programs easier to use, more informative and more fun. As a company, we pride ourselves on our ongoing use of technology to build stronger relationships with our customers," added Robinson.

"The Ultimate Drive app has allowed us to broaden our awareness as an organization to a vast audience, but more so, it provides us the ability to recognize a community of our BMW customers in our daily effort to turn them into fans,” he concluded.