On Tuesday, Carputty announced the launch of Flexloan, a new product that the fintech company said “significantly expands” the namesake’s addressable market.

In partnership with Westlake Direct, a division of Westlake Financial, Carputty has introduced Flexloan, which is a product designed to bring Carputty’s transparent financing model to a full spectrum of creditworthy borrowers, extending access to those with below-prime credit while continuing to support the prime and super-prime market.

This new single-vehicle loan product is coupled with Carputty’s expansion into California, according to a news release.

Flexloan extends Carputty’s member-centric approach to a new segment of the market while retaining the core features that define its platform:

—Broader credit window: Flexloan is designed to serve creditworthy consumers who are considered to be below or near prime, increasing access to more borrowers.

—Flexible amounts and terms: The product can origination contracts for $8,500 to $42,000 for new or used vehicles with terms of 24 to 72 months.

—Data-driven cecisions: Flexloan members benefit from the Carputty V³ Valuation system, which analyzes live data points to forecast a vehicle’s past, present, and future value, helping time the market and safeguard equity.

—Expanded geographic coverage: With the introduction of Flexloan, Carputty is also introducing its user-first model to California, providing drivers in the nation’s largest auto market with the benefits of its platform and offerings.

“Vehicle financing hasn’t kept pace with consumer expectations, leaving many people navigating high friction and confusing terms for what is often their second-largest investment,” Carputty co-founder and CEO Patrick Bayliss said in the news release. “By widening our credit window and expanding our geographic footprint simultaneously, we are meaningfully increasing access to a simpler, more intelligent financing experience.

“Flexloan allows us to serve a much larger audience that has been underserved by today’s outdated lending models,” Bayliss continued.

This strategic expansion is enabled by Carputty’s modern AI-powered underwriting and API-first infrastructure, which allows for rapid deployment of new products and effortless integration with partners across the automotive and lending ecosystems.

“We’re proud to support Carputty’s efforts to bring smarter, tech-enabled lending options to a wider audience,” said Ralph Ontiveros, vice president at Westlake Direct. “This aligns with our shared commitment to innovation and financial inclusivity.

“By accessing Westlake’s full-spectrum program, Carputty’s Flexloan creates more opportunities for consumers to take control of their auto financing,” Ontiveros added.

Carputty went on to mention its technology, including V³ Valuation and tokenized member access, is available for licensing or white-label deployment to organizations seeking to modernize their automotive finance offerings.

“We built Carputty from the ground up to fix what’s broken in auto financing,” Bayliss said. “By extending our platform through partners like Westlake Direct, we’re proving that a better way forward is not only possible, it’s scalable.”