WASHINGTON, D.C. — Financial service marketers from throughout the country are slated to come together in a forum to discuss ideas about adapting in the changing consumer marketplace at the American Bankers Association Marketing Conference to be held at the Baltimore Marriott Waterfront Sept. 16 to 18.

Banker roundtables and a town hall meeting will highlight the conference, providing a forum for bankers from large and small institutions to compare strategies, according to officials.

Additional sessions during the three-day conference will address topics such as:

—Hispanic or Latino: segmentation within the fastest growing market.

—Generating deposits in more challenging times.

—Customer Loyalty Programs.

—Marketing to Generation Y and beyond.

—Marketing's rude awakenings: how to create agility and flexibility to meet marketing's new call to action.

Featured speakers include Dan Heath, best-selling author of "Made to Stick: Why Some Ideas Survive and Others Die," and Ray Davis, chief executive officer of Umpqua Bank.

Heath will discuss why some ideas change lives and minds, while others go in one ear and out the other, while officials said Davis is expected to share insights from his recently published book on how to create an atmosphere of growth through leadership, discipline and creative thinking.

Conference highlights also include the ABA Marketing Network Financial Marketing Awards.

Executives said this competition recognizes the year's most impressive marketing campaigns in the financial industry.

"The marketing conference is an ideal venue for exhibitors to interact with peers, clients and prospects, enhancing your potential and establishing long-term peer relationships," officials said.

Conference participants earn up to 19 Certified Financial Marketing Professional credits and 10 Continuing Professional Education credits by attending the event.

Conference registration is $1,090 for ABA and ABA Marketing Network members and $1,585 for non-members. For more information or to register call 1-800-BANKERS, or visit www.aba.com.