Credit Acceptance continued to reshape its top leadership, announcing late Monday that Robert Bourrier has joined the subprime auto finance company as chief sales officer.

The move arrived roughly six weeks after Credit Acceptance hired Steffen Schumann as chief business officer.

In this role, the company said Bourrier will lead and scale Credit Acceptance’s national sales organization with a focus on sustained revenue growth, market share expansion, and disciplined financial performance.

Partnering closely with the executive leadership team, Credit Acceptance said Bourrier will be responsible for “translating enterprise strategy into consistent, measurable execution across all markets.”

Credit Acceptance chief executive officer Vinayak Hegde said, “Robert strengthens our ability to turn our customer-centric strategy into consistent execution.

“As we scale, discipline in how we operate is foundational to our success.” Hegde continued in a news release. “Robert brings extensive experience leading sales organizations serving a wide range of customers, from small and mid-sized businesses to large enterprises, which aligns well with the diversity and scale of our dealer network.

“His expertise in building the teams, systems, and operating rhythms we need will be instrumental in helping deliver results for our customers and shareholders,” Hegde added.

Bourrier arrives at Credit Acceptance with more than 25 years of sales and commercial leadership experience. Most recently, he led corporate marketplace efforts at Wheels Up, a leading private aviation platform.

Bourrier also previously held senior leadership roles overseeing global corporate agreements at Delta Air Lines and Air Canada, where he consistently delivered results across enterprise customer segments.

“Credit Acceptance has a powerful mission to change lives,” Bourrier said. “I plan to build on this strong foundation by applying the lessons I have learned throughout my career. I’m honored and excited to lead a team with dedicated and passionate sales professionals as we strengthen our strategy to drive growth and stronger customer outcomes.”