Dealers now have another option for helping their potential customers learn about their financial capacity as their searching store inventory.

Automotive website and digital marketing company Dealer eProcess recently announced that it has signed with CreditMiner for soft pull technology, delivering a brand-new digital retailing tool, Smart Automotive Retailing Assistant (SARA).

The company highlighted this 3-in-1 product can offer a state-of-the-art retail solution for both the dealer and consumer, allowing users to complete the steps of the car-buying process online.

SARA can seamlessly integrate onto a dealer’s website and walks the consumer through the user-friendly steps of the digital retailing process.

SARA’s digital retailing incorporates soft-pulls via the eCredit App, giving dealers the ability to prescreen their customers without asking for birth date or Social Security Number. This platform can provide the dealer with the customer’s real-time credit score, along with a detailed account of their current auto financing.

In turn, this feature can instantly pre-approve qualifying customers based on captive credit tiers set by the dealer.

The Trade-In tool works by pulling the customer’s vehicle valuations from Black Book or NADA Used Car Guide, which is now J.D. Power Valuation Services. The tool then can use data from CreditMiner to perform an equity calculation, which gets added to the deal.

Dealers can customize questions about the vehicle’s condition and the customer’s driving habits, and also gives users the ability to upload photos and videos of their vehicle to get the most accurate value possible.

In addition, the customer can view OEM incentive stackable data that applies to their situation.

Dealer eProcess believes SARA ups the ante when it comes to getting a customer excited about purchasing a vehicle. Based on the user’s data collected from the eCredit App or the Trade-In tool, they can see their trade-in equity calculation, finance or lease offers, captive lender rates, tax data, dealer fees, and even select vehicle add-on’s and accessories.

With adjustable down payment fields and term lengths, the customer can go through the entire buying process in a few simple clicks, print out their offer, and walk into the showroom to seal the deal.

Dealer eProcess added this frictionless tool is accessible throughout the site and has the ability to store and move user information from one vehicle to another without the consumer having to start the process from the beginning each time.

“Digital retailing isn’t going away anytime soon. I thought it was important to bring to the automotive industry a digital retailing solution that is far more advanced than the fancy payment calculators that we have seen pushed into the market thus far,” Dealer eProcess owner Dave Page.

“With our new release of SARA (Smart Automotive Retailing Assistant), we have eased the customer’s perception of a painful in-store dealership experience and turned it into a time to celebrate the vehicle delivery,” Page continued.

“We have connected all the critical pieces of the process such as soft-pull (real-time pre-approval), trade-in evaluation with equity calculation, OEM incentives, captive lenders, taxes, accessories, extended warranties and more to make this possible. Our team is proud of the results,” Page went on to say.

For more information on SARA, visit www.dealereprocess.com/best-automotive-digital-retailing-tool