EFG Companies last week delivered what the provider of F&I development, training, product development, compliance, and product administration is hoping to be a positive jolt for dealerships.

The company introduced Lifetime Start Battery Protection, what EFG sees as a high-impact F&I solution designed to turn one of the most common ownership frustrations — dead batteries — into a consistent driver of dealership traffic, retention, and revenue.

EFG explained Lifetime Start Battery Protection is designed to help auto dealers increase service drive traffic, strengthen long-term customer relationships, and deliver practical, everyday value to vehicle owners.

The F&I product can help customers avoid unexpected replacement costs while supporting the long-term reliability of their vehicles.

Positioned as both a protection and loyalty solution, EFG chief revenue officer Eric Fifield highlighted the program creates a consistent reason for customers to return to the dealership throughout the life of the vehicle.

“This program turns a routine pain point into a powerful retention strategy,” Fifield said in a news release. “As new vehicle sales decline and consumers struggle with economic challenges, this program gives dealers a built-in reason to reconnect with customers, while customers gain confidence knowing they’re protected from unexpected battery failures. It’s a valuable differentiator while boosting backend revenue.”

Unlike traditional protection products that are only used when a failure occurs, Lifetime Start Battery Protection is structured to keep customers connected to the dealership over time.

Simple program requirements — such as routine battery maintenance and periodic ownership verification — encourage ongoing engagement while reinforcing retention strategies.

Coverage is available on both new and pre-owned vehicles.

In addition, dealers can offer flexible options, including standard coverage for battery replacement and enhanced coverage that includes tax and labor, further supporting customer satisfaction and F&I profitability.

By aligning service, sales, and F&I objectives, the program provides dealers with a practical tool to improve lifetime customer value. It can be seamlessly incorporated into existing F&I menus and service department strategies,” EFG said.

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