With potential buyers walking into the dealerships with smartphones and the ability to find information, DealerPeak’s Desk Max is looking to equip store personnel with a tablet-driven tool to generate vital data stemming from soft credit pulls, potential monthly payment details and more.

DealerPeak recently enhanced its tool to users to log-in customers, add vehicles of interest and complete the trade-in process with three simple scans. Additionally, users can desk deals, pull credit, amend deal structure, pull credit, and start the deal process directly from the lot.

DealerPeak chief product officer Rick McLey designed and developed the platform. DealerPeak debuted in 1999 with a primary task to support a 17-location automotive franchise that was rapidly expanding. Over the past few years, DealerPeak has been focusing on developing mobile-first technology, to create practical solutions several of their consumers have been seeking.

The Desk Max mobile desking solution is powered by strategic partnerships with companies including 700Credit, which permits the user to access their soft-pull technology to begin the sales process. Additional partnerships with Dealertrack, Automate DMS Deal Push, Autosoft, CDK Global, Reynolds & Reynolds and others also are involved in DMS integration.

Each of these tools built into Desk Max can return all rebates and rates for purchases and lease deal structures. It can check rebates for compatibility to ensure little to no rebate chargebacks. The infusion of these tools can permit dealers to create the best deals for themselves and the customers out of the gate.

“Most car dealer CRM’s offer a watered-down desking solution – that’s not good enough for our valued clients,” McLey said.

“DealerPeak has leveraged our mobile-first technology to create a tablet and mobile desking solution that completely automates the deal,” he continued. “This type of flexibility gives dealerships the ability to roll payment options, change banks, amend terms and review all rebates from their tablet or mobile device. It also automatically checks compatibility to minimize the potential of rebate chargebacks

“Our ultimate goal was to develop mobile first CRM solutions for car dealerships that will enhance the customer buying experience,” McLey added. “With complete DMS integration, the ability to process new car lease and purchases, include city, county, and state tax structures, and print all documents directly from the lot, along with complete device integration, we’ve created a robust and complete car dealership CRM solution.

“We’re excited to offer this mobile-first desking technology in each of our DealerPeak Evolution solutions,” he went on to say.

The DealerPeak mobile-first technology powers each of its CRM solutions including CarDog.com, DealerPeakPlus.com and its new DealerPeak Classic platform. Each is custom designed for different sized dealerships. All DealerPeak solutions are supported by a team of technical experts that have extensive dealership experience.

“Their practical car dealership knowledge combined with technical expertise allows them to provide real-world solutions that are easy to follow and comprehend,” the company said.

To learn more about DealerPeak’s desktop and mobile desking tool, Desk Max, visit this website.