Dealertrack Technologies associate general counsel for regulatory and compliance Randy Henrick will be a featured workshop speaker at this week’s National Automotive Dealers Association Convention and Expo in San Francisco.

Henrick will conduct two workshop sessions to educate dealers on what regulators consider “deceptive” dealer advertising and share insights regarding advertising “must-nots” in accordance with recent directives from the Federal Trade Commission.

The workshops, titled “Dealer Advertising: New Federal Compliance Mandates,” will take place in the Moscone Center on:

— Thursday from 12:15 to 1:30 p.m. PT in Room 3020W

— Friday from 10:30 to 11:45 a.m. PT in Room 3000W

“With the rise of digital and social media, the FTC has ratcheted up its enforcement of deceptive dealer advertising and this has become a growing risk for and threat to the integrity of the automotive industry," Henrick said.

“As the industry continues to trend toward more emerging advertising technologies and the FTC has increased its regulatory scrutiny and standards for what makes advertising unfair or deceptive, it’s crucial that dealers remain up-to-date and compliant with FTC mandates to protect their businesses,” continued Henrick who has more than 25 years of experience in banking and consumer financial services..

Prior to coming to Dealertrack, Henrick served on the legal staffs of GE Capital, Citigroup, MasterCard International and FleetBoston Financial.

Dealertrack will be showcasing its connected and integrated solutions designed to help dealers and finance companies at Booth 2219S in San Francisco’s Moscone Convention Center.

In addition to his workshops, Henrick will be in the Dealertrack booth to answer F&I compliance questions.