LAKE SUCCESS, N.Y. -

Dealertrack Technologies today announced the completion of its acquisition of Dealer.com, a provider of comprehensive digital marketing solutions and services for the automotive retail industry.

Rick Gibbs, former chief executive officer of Dealer.com and one of its co-founders, will lead Dealertrack’s newly formed digital marketing solutions team as executive vice president and group president. Dealertrack’s digital marketing management will be based at Dealer.com’s current headquarters in Burlington, Vt.

The agreement to acquire Dealer.com was first announced back on Dec. 19.

Dealertrack chairman, president and chief executive officer Mark O’Neil reiterated his enthusiasm for this transaction when the company reported its fourth-quarter financial statement on Feb. 19.

“Dealer.com is a leading provider of intuitive solutions for managing a dealerships marketing and operations. We expect the website solutions will significantly enhance our position in the space, and their advertising solutions multiply the size of our market opportunity. We believe this transaction will be a major step for realizing our vision and delivering the market-leading suite of integrated technologies capable of transforming automotive retail,” O’Neil said.

“Dealer.com will accelerate our ability to deliver a broad set of transformative technologies that we believe will represent the most comprehensive suite of integrated solutions for automotive dealerships, lenders and OEMs. The combination of Dealertrack’s in-store solutions and Dealer.com’s online website solutions significantly enhances our ability to help dealers transact with consumers online and empower our online purchasing,” he continued.

At the same time, Dealer.com should both accelerate our subscription growth and increase the size of our total addressable market with its digital advertising solutions. By cross-selling additional technology and advertising, we expect to further deepen customer relationships and significantly increase our revenue growth opportunity,” O’Neil went on to say.

“We expect the Dealer.com transaction to further improve our revenue visibility by shifting our business mix more towards our current subscription based products, while also adding a relatively predictable stream of advertising revenue. In addition, by combining teams we will significantly expand our talent base, which we believe can accelerate innovation in new product development,” he added.