PHOENIX — Direct Marketing Associates Corp. announced this week that it is now offering a money-back guarantee on its marketing system.

Upon celebrating its 13th anniversary, the company said it unveiled the industry's first Return on Investment Guarantee to answer the tough market conditions franchise dealers are currently being faced with.

"Dealer principals are keeping a watchful eye on expenses and demanding ROI on every advertising dollar spent, so we elected to offer a guarantee with our product," explained Robert Davies, president of Direct Marketing Associates 

"It is no secret that automotive sales are down, but the core subprime lenders are still offering fresh BK options that fit perfectly with this program," he added.

The system was developed by Direct Marketing Associates in 2003. This private and secure Web-based BK management tool is designed to provide the subprime retail professional with accurate and industry-leading fresh data for marketing, according to officials.

"Due to our clients' success, our confidence level is extremely high with this product," Davies said. "We want to eliminate any advertising risk and give support to dealers that are struggling and tired of being taken advantage of by fly-by-night ad companies."