Dobbins’ newest software offering designed to unify financing, sales & service
Allen Dobbins is president and CEO of Emotive Software.
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Allen Dobbins is back in the automotive software space.
On Tuesday, Dobbins led the launch of Emotive ERP, an all-in-one software platform specifically designed for independent auto finance companies
Having previously built and orchestrated operations at AutoStar Solutions, Sigma Payment Solutions and SecureClose, Dobbins highlighted that Emotive ERP can eliminate outdated, fragmented systems that slow down operations.
Emotive ERP is designed to unify CRM, sales, service, lending, and accounting with embedded artificial intelligence.
“For too long, auto dealers and lenders have struggled with disconnected software,” said Dobbins, who is president and CEO of Emotive Software. “Our platform changes that — delivering seamless efficiency, real-time insights, and AI-driven automation.”
The first installation of Emotive ERP unfolded at First Texas Auto Credit, which saw its lowest delinquent loan rate in five years, according to a news release.
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“Emotive ERP streamlined our entire process,” First Texas Auto Credit general manager Kevin Lawson said. “Our collections team is more efficient, and our bottom line reflects it.”
Founded in 2022, Emotive ERP is now available to independent auto dealers and finance companies, offering “unmatched customization, analytics, and user-friendly tools to drive growth, reduce costs, and maximize efficiency.”
For more information, visit emotivesoftware.com.
