With so many help-wanted signs visible at businesses nowadays, DriveItAway wants to be a part of the transportation solution for both employers and workers — especially individuals with soft credit histories or without significant funds for a down payment.

On Wednesday, the mobility platform with its subscription-to-purchase technology for dealers, announced its newest program for employers to enable vehicle ownership as both a means and incentive for potential new employees to get to work.

DriveItAway explained the disconnect between where entry level jobs are and where the people who want and need them live has been observed in every area of the United States and has been documented in “Poverty of the Carless,” an academic study researched and written by David King from Arizona State University, Michael Smart from Rutgers University and Michael Manville of the University of California.

That study noted the ever-increasing poverty rate of those households without vehicles throughout the United States. Between 1960 and 2014, the U.S. poverty rate fell from 24% to 14%, but for households without vehicles, the poverty rate actually rose from 42% to 44%.

“Historically, the lack of private vehicle ownership has always been a major problem for entry level employees — jobs, particularly retail jobs — are one place, while good people who need them live a great distance away,” DriveItAway founder and chief executive officer John Possumato said in a news release. “While it is nice to think that public transportation or carpooling is available, the fact is, in many areas of the United States, it frequently isn’t a viable option, and the cost of car sharing or ride sharing is an unsustainable expense for many, leaving only private vehicle ownership as a practical alternative.

“If you can’t get to work, you can’t go to work, which creates both unemployment and poverty. Our program, focused on transportation, solves this problem as it enables credit challenged and first-time car owners a way to ‘pay as you go’ for immediate vehicle access,” Possumato continued.

DriveItAway reiterated that its “subscribe to own” app-driven vehicle acquisition platform is the only one of its kind to allow potential new hires, without credit or down payment in hand, to drive the car of their choice immediately, enabling ultimate ownership through a “pay as you go” basis.

With every rental payment, the company said the renter builds equity towards the vehicle down payment, if the renter decides to buy his/her vehicle.

Possumato highlighted that the program fits so well today, that some employers and contract labor organizations are choosing to subsidize the first few payments for new employees that sign on to work, “thought by many to be a more positive and life changing incentive than a one-time bonus payment or other financial inducements now offered.”

Possumato also pointed out that any company, large or small, can implement a program that enables new workers to get to work, and at the same time help eliminate the “poverty of the carless” in their neighborhoods with the DriveItAway vehicle “pay as you go” ownership enablement program.

For more information, send a message to john@driveitaway.com or call (856) 577-2763.