DriveItNow, a provider of online pre-qualified monthly payment marketing technology, finalized a partnership this week with GoMoto, a dealership engagement solutions provider.

Executives explained DriveItNow will be integrated with GoMoto’s mobile kiosk technology to improve the shopper experience and boost sales for dealers.

GoMoto’s patent pending customer experience platform uses tablets and touch-screen computer displays to urge customers inside the dealership to explore products, services and specials, while capitalizing on sales conversion points and improving the overall performance of dealership BDCs, sales, F&I and service Departments.

DriveItNow’s patent pending pre-qualification payment quoting technology can display real monthly payments using dealers’ finance company programs and consumers’ actual credit bureau information, without the need for Social Security numbers/birthdates and adversely affecting consumer credit.

In-store shoppers can see personalized monthly finance and lease payment offers powered by DriveItNow on the GoMoto platform, which can enable them to take immediate action, translating to real-time results for dealers.

According to the most recent J.D. Power 2015 US Sales Satisfaction Index Survey, the use of technology tablets and computer displays by dealers during the sales process can substantially improve efficiency, resulting in increased customer satisfaction among new vehicle buyers. Consumer satisfaction soars when finance options are presented on a computer or tablet screen, compared to other methods, including printed materials, verbal quotes, and handwritten figures.

“We are very pleased to add GoMoto as a valued partner to deliver efficiency to the dealership sales process. Given an increasingly tech-savvy consumer, dealers that seamlessly connect consumers’ online experiences to the in-store environment will deliver superior customer satisfaction, DriveItNow president Tarry Shebesta said.

GoMoto chief executive officer Todd Marcelle added, “We are excited to announce an integrated customer experience with DriveItNow as they offer a proven engagement tool that generates more sales and profits for our dealers.

“Our integration allows dealers to increase transparency, reduce the sales transaction time, and improve the in-store experience,” Marcelle went on to say.