Pre-qualified monthly payment marketing technology provider DriveItNow now offers dealer website hosts a comprehensive and compliant credit services solution for their customers. Officials highlighted the six major capabilities of this solution — DriveItNow’s Credit Center.

The company explained that since most consumers finance or lease their vehicles, today’s dealer websites provide a variety of what officials described as “disjointed and often conflicting” credit-related services. These services can include items such as a “get pre-approved” product, generic payment calculators, a search-by-payment option, trade-in valuations and full credit applications that require personal information.

DriveItNow president Tarry Shebesta pointed out these services are usually from different vendors that require the shopper to provide their information multiple times.

“DriveItNow’s Credit Center ties all auto finance-related services together through one simple-to-integrate website widget,” Shebasta said. “Online shoppers can easily access what they need in one place without having to provide personal information or complete multiple forms.”

At the core of the Credit Center platform is DriveItNow’s patent-pending pre-qualification payment quoting technology. Shebesta indicated that real monthly payments are quoted using the dealer’s finance company programs and the consumer’s actual credit bureau, without requiring a Social Security Number or date of birth or affecting the consumer’s credit score.

“Other industry services that quote monthly payments and finance rates are not always accurate or compliant and are not based on the consumer’s actual credit bureau,” Shebesta said. “Those services display best-case scenarios which may give shoppers an unrealistic expectation of what they can actually afford to buy.”

Shebesta also mentioned the Credit Center integration is simple, totally customizable and can give website providers that offer SEO/SEM services additional keyword marketing opportunities.

DriveItNow also displays fully compliant disclosures and works with compliance experts to ensure dealers comply with federal rules and regulations of the Fair Credit Reporting Act and Consumer Financial Protection Bureau.

DriveItNow’s Credit Center services include:

• Short-form finance application with instant pre-qualification

• Pre-qualified monthly payment buttons on vehicle inventory

• Shop-by-payment functionality

• Trade-in equity calculation  

• OEM loan and lease special promotions

• Real-time “soft pull” full credit bureau reports

Shebesta also noted all Credit Center services can be accessed from various links throughout a website, within email marketing campaigns or social media.

“Other industry vendors are trying to play catch up as we continue to lead in this market segment,” Shebesta said. “Our 14 years of online experience as a direct-to-consumer finance company, and dealer, gives us the advantage in knowing what engages online shoppers. We don’t rely on surveys or focus groups.”

A mobile version of these services is also available and is compatible with responsive website platforms.

DriveItNow’s Credit Center is available to dealers, OEMs, classified and finance portals and website vendors.

For more information, visit www.DriveItNow.com or call (800) 223-4882, ext. 10.