EFG Companies hired two financial professionals on Tuesday for leading executive roles; individuals who possess a combined 50 years of professional experience.

The provider of innovative F&I solutions for automotive dealers, finance companies and agents named Neha Parikh as chief financial officer and Ben Cantrell as vice president, treasurer and controller.

As CFO, Neha Parikh brings almost 30 years of experience in financial management at Fortune 100 and mid-size companies to her role. At EFG, Parikh will utilize her extensive experience in financial and business planning, resource allocation and financial reporting to provide strategic direction, decision-support and leadership for EFG’s accounting and financial planning division.

Parikh’s managerial and consulting experience spans companies like GoDaddy, ADP, Verint, Cox Enterprises and AT&T, where she served in various capacities ranging from executive director to business unit CFO.

Meanwhile, Cantrell brings two decades of experience in finance, accounting, operations and retail automotive to his role as vice president, treasurer and controller. In this role, Cantrell will analyze complex processes and systems to plan and implement dynamic solutions with a focus on cost savings and cash flow optimization.

Prior to EFG, he served as chief financial officer for Seniority and for Senior Quality Lifestyles Corp. He also served as audit supervisor for Lane Gorman Trubitt and as staff accountant for RSF Partners. He is a certified public accountant.