CreditMiner, a technology solution that can provide the ability to pre-qualify and pre-screen automotive consumers on Experian, Transunion and Equifax bureau platforms, recently finalized an integration with customer contact management, CRM and dealership software provider ELEAD1ONE.

The companies highlighted that now dealers can pre-qualify consumers online or pre-screen in-store to instantly receive a vast array of pertinent and permissible data. This data includes real-time auto enhanced bureau scores, the five most recent auto loans, consumer payment histories, hard credit inquiries, APR, balance and terms, along with cosigner indicators and revolving debt data.

The ELEAD1ONE system can pull soft credit in real time across various locations of its platform, including the desk log, service marketing, data mining and retail service management solutions. Dealers can gain quick and valuable insight to match the right vehicle to the right customer based on their credit ability and payment or loan needs.

The platform also can provide customers a far more efficient and pleasurable buying experience.

“The partnership between ELEAD1ONE and CreditMiner is an exciting one. We now have the ability to pass or fail the customer’s credit based on their established business relationship with the dealership,” said Bill Wittenmyer, partner of ELEAD1ONE, a division of Data Software Services.

“The data they provide and the speed at which it is put into our clients’ hands is unmatched,” Wittenmyer said. “That, combined with the award-winning ELEAD1ONE platform, provides dealers a negotiating edge and consumers a quicker path to the sale and overall better buying experience.”

CreditMiner vice president of sales and marketing Don O’Neill added, “The power of CreditMiner is that we give the Dealer back the power of the negotiation, by removing the guesswork of what the prospect can actually purchase, and more importantly, the ability to provide the consumer with an unmatched buying experience, removing the common adversarial relationship between buyer and dealer.

“The synergy of data is what excites us about this partnership,” O’Neill went on to say. “ELEAD1ONE has perfected the model of customer relationship management, and we feel that the addition of our technology closes the loop for dealers to truly take their sales and profitability to a whole new level.”