This week, Darwin Automotive announced that it has been selected by Ford Protect to be a preferred provider within the company’s core F&I menu, as well as the Darwin digital retailing and service menu for Ford Dealerships nationwide.

Dealerships use the Darwin technology platform to deliver a personalized, effective customer experience and to rate, contract and remit F&I contracts electronically.

Darwin Automotive currently supports more than 154 different product providers and, as a preferred provider, Ford Protect will promote Darwin Automotive to its dealers. Ford Protect dealers will also receive national discounted pricing for all of Darwin Automotive products as part of the relationship.

“We are excited to have Darwin as a preferred provider for Ford and Lincoln Protect dealers. Darwin's menu, tablet and digital retailing experience products reflect an understanding of dealership operations and help support a dealer's existing F&I processes,” Ford and Lincoln Protect U.S. operations manager Steve Lopez said.

Darwin currently operates in all 50 states. More than 4,000 dealerships nationwide have enrolled in Darwin Automotive’s F&I software, which is endorsed by several top F&I product companies, agencies and OEMs.

“We are thrilled to be a preferred provider to Ford Protect, because they truly understand the importance of an integrated shopping experience,” Darwin Automotive chief executive officer Phillip Battista said.

“This relationship enables their dealers to educate customers and sell F&I protection wherever they choose to engage with the dealership, placing them at the front of the digital retailing game. It adds value for their customers while generating profitable income,” Battista added.

For more information or to schedule a product demonstration, call (732) 781-9010 or visit www.darwinautomotive.com.