Along with an effort to raise awareness and funds for Special Olympics NY, GrooveCar is running its annual April Auto Sales Event starting on Friday through its network of participating credit unions and dealerships.

Credit unions in the New York region publicize the event to more than 1 million members with the message of savings on their next vehicle purchase.

“This is a wonderful annual event that credit unions, members and participating dealers look forward to. This event is all about creating more sales volume and getting members into vehicles,” GrooveCar senior vice president Frank Rinaudo said.

To help promote the event, GrooveCar provides its member credit unions with digital marketing materials. This content is designed to help drive attention to the event, which is promoted on each of the credit union’s websites.

A special promotion page on the auto buying platform contains all the information on this special sale and advertises a coupon good for $4 over invoice pricing on new vehicles or $400 off pre-owned vehicles at participating dealerships in the region.

“This is a terrific way for the credit union and dealerships to build member relationships and auto loan business. Each year we receive very positive feedback from all the parties participating,” Rinaudo said.

Credit unions participating in the auto sale event include:

—Teachers FCU, Hauppauge, N.Y.
—Island FCU, Hauppauge, N.Y.
—Nassau Financial FCU, Westbury, N.Y.
—ABE FCU, New York,
—People’s Alliance FCU, Hauppauge, N.Y.
—Ocean Financial FCU, Oceanside, N.Y
—Bay Ridge FCU, Brooklyn, N.Y
—Winthrop University Hospital Employees FCU, Mineola, N.Y.

The April Auto Sales Event is one of two annual events GrooveCar helps credit unions promote. Each event is designed to generate exposure for the credit union’s auto financing program and vehicle offerings at participating dealerships.

In addition to the online resources and specific collateral marketing support materials, the GrooveCar program provides a concierge auto buying service that personalizes the buying experience for the member.

“The concierge program is a unique service that helps members with every detail during the purchase process,” Rinaudo said. “Our staff is well-versed in all aspects of auto buying and will provide members with information and assist in completing the paperwork process.

“In most instances members just have to show up at the dealership and pick up the keys,” he went on to say.

For more information on the sale, visit any one of the credit unions listed above or visit www.groovecar.com.

GrooveCar teams up to promote Special Olympics NY

In other company news, GrooveCar has teamed up with NEFCU, a Long Island credit union, and Novak Motors NY, to raise awareness and funds for Special Olympics NY.

Throughout the month of April, the mission of the auto sales event is to assist Special Olympics NY in their quest to provide people with disabilities continuing opportunities to realize their potential. During the auto sales event, credit union members and the public, who are in the market for a pre-owned vehicle are encouraged to visit Novak Motors NY's indoor showroom.

For every vehicle sold in April, Novak Motors and NEFCU will donate $100 to the organization.

“For the past seven years we have proudly been a major supporter of the Special Olympics on Long Island.  So, any time we can do even more to assist this phenomenal organization, we’re excited to get on board,” GrooveCar associate vice president of marketing Eric Budzinski said.

“This effort with GrooveCar and Novak Motors is a win-win for everyone: the kids, Special Olympics and those looking for a great car."

 "There was a great deal of excitement by all the parties to make this a successful promotion. Credit unions serve members of their community, and this was an excellent opportunity to reach out and give back.

“We were thrilled NEFCU jumped onboard with us. Credit unions are built on community values. This was a perfect opportunity to engage members for a great cause,” Budzinski said.

GrooveCar will be looking to promote other charitable organizations in the community.

“Our goal is to hold charity sales events in collaboration with our area credit unions,” said Budzinski, who added that promoting auto financing and vehicle buying incentives allows for all the parties to come together for the good of the community.

The auto sales event will be punctuated by an autograph signing on April 28. Credit union members, as well as the public, are invited to Novak Motors at 215 Daniel St. in Farmingdale N.Y., to meet the athletes of Special Olympics NY beginning at 1 p.m.

Novak Motors NY sales manager Jackie Faha added, “The pre-owned market provides a consistent area of growth for credit unions, and members love a good deal on a quality vehicle.”

To learn more about the sales event and how pre-owned vehicle sales are popular with members, visit www.novakmotorsNY.com.