A project that took roughly six months came to fruition in an attempt to help credit unions fill their auto finance portfolios.

This week, GrooveCar launched its new corporate website designed to deliver a greater level of engagement for its credit union partners as they seek the latest expertise on auto finance growth.

“It’s important to create a place for our credit union partners to gain more knowledge on the services available for increasing auto loans in the digital space. This has been an exciting time of growth, and our new corporate site reflects this,” said Robert O’Hara, director of business development at GrooveCar.

The company indicated the plan to redesign the corporate site began in December as management thought it was time to refresh the site to demonstrate GrooveCar’s evolving business strategies for credit unions.

“The goal of the new site as a way to enhance our ability to reach credit union partners. We wanted to utilize the latest marketing technologies to engage visitors. We placed emphasis on video as a medium to deliver our brand message,” O’Hara said.

“Video content in marketing continues to outperform other mediums. This is a component of marketing that is emphasized in marketing plans developed for credit unions, it only made sense to make it part of the focus for the new website,” he continued.

“As a tool, video delivers strong visitor attention, more so than any other medium, resulting in a pleasing and easy to follow message,” O’Hara went on to say.

GrooveCar highlighted that visitors will also notice a simplified design. The company acknowledged the previous site had become cluttered. Its goal was to eliminate this situation and provide a more streamlined experience.

The company pointed out the site is broken down into easy-to-understand pages and categories, getting visitors directly to their destination of interest.

Redesigning the corporate website was important for GrooveCar to tell its story by simplifying the message and creating value with the user.

“It’s not about GrooveCar; it’s about how GrooveCar can help your credit union,” O’Hara said.