GSFSGroup has a new leader.

The provider of F&I products, training, dealer development and reinsurance structures to the automotive industry named Guy Koenig as president in a move that was effective on Feb. 27.

Throughout his professional career, GSFSGroup highlighted that Koenig has focused on sales and account management, reinsurance, operations, compliance and legal functions for all warranty segments including auto, consumer products, direct to consumer and heavy equipment.

An F&I professional with more than 20 years of experience, Koenig most recently served as president of AFG Companies, which is a part of CareGard Warranty Services. Prior to his role at AFG, Koenig served as chief strategic officer for AMT Warranty Corp., a subsidiary of AmTrust Financial Services, and director of business development and operations for General Fidelity Insurance Co., a Bank of America subsidiary. 

“I look forward to building upon the strong foundation my predecessors have laid, and to better understand our challenges and opportunities as we work together as one team to meet our clients’ needs and take GSFSGroup to even greater heights,” Koenig said.