GWC Warranty, a provider of used-vehicle service contracts and related F&I products sold through dealers, recently promoted Cynthia Bodden to the position of area vice president of sales for the company’s Mid-Atlantic region.

In her role, the company highlighted that Bodden — who was previously the GWC dealer consultant in Philadelphia and southern New Jersey — will work with GWC dealer consultants in the eastern United States to improve existing dealer partnerships and seek new opportunities to help dealers sell more vehicles by giving shoppers the confidence to become buyers.

“Cynthia’s advanced knowledge and experience of our industry coupled with an outstanding rapport with dealers made her the ideal fit to lead GWC’s Mid-Atlantic region,” GWC Warranty chief executive officer and president Rob Glander said.

“We’re confident that her addition to the talented sales leadership team already in place will put GWC Warranty in position to deliver on our best-in-class promise to more dealers than ever before,” Glander continued.

Bodden’s promotion follows more than four years of successful account management at GWC Warranty. A King’s College graduate, Bodden immediately joined GWC and fostered strong partnerships with countless dealerships in Philadelphia and southern New Jersey.

As the area vice president in the Mid-Atlantic region, GWC Warranty indicated Bodden will oversee dealer consultants and work closely with dealers in Maryland, New York, New Jersey, Ohio, Pennsylvania and West Virginia.