The “SkipGuru” has embarked on his next professional challenge.

Alex Price, the frequent Used Car Week speaker and skip-tracing expert widely known as the “SkipGuru,” joined LocateSmarter, a data and analytics company, as director of training and development in a move that was effective Oct. 1.

According to a news release distributed this week, Price will use his experience in skip-tracing to bring LocateSmarter’s online search platform to expanded markets.

LocateSmarter, a subsidiary of CBE Companies, was formed in 2012 with a mission to deliver next generation data and analytics solutions for multiple industries. The company offers batch skip tracing products, an online search platform and compliance solutions.

Price is a nationally recognized expert in skip-tracing and cyber-tracking. He joins LocateSmarter with more than 35 years of experience in the data and skip-tracing industries. His focus is on educating and supporting clients when using tools such as online search platforms.

In his past roles, he was key in developing client training and support documentation to enhance user experience.

“I’m very proud to join the team at LocateSmarter,” Price said in the news release. “Their commitment to providing the best data and experience is like none I have seen before. In my 35 years in the industry, they have the best overall matching logic, and their ability to customize their platform to meet your needs is unparalleled.”

Price was the first skip-tracer to achieve certification through the Certified Asset Recovery Specialist (CARS) National Certification Program and is the only skip tracer admitted for membership to Time Finance Adjusters (TFA).

When not officially representing LocateSmarter, Price teaches skip-tracing classes and is an active blogger for his members-only community at www.skipguru.com.

“Alex Price continues to transform skip-tracing into an art and we are fortunate to have him join our team at LocateSmarter. Alex understands data as it relates to industry need, and his experience in the world of skip-tracing is unsurpassed,” LocateSmarter president Jonathan Brooks said.

To learn more about Price’s new role with LocateSmarter, contact him at alex.price@locatesmarter.com.