This week, MaximTrak launched the latest tool available through its F&I platform by leveraging the capability and convenience of text messages.
The company highlighted MaximTrak GO is designed to be a customer-driven, dealer-controlled menu presentation that can allow consumers to discover and select protection products, any time, any place, and through the convenience of their own mobile device.
In light of today’s modern consumers that expect a speedy, frictionless, omni-channel shopping experience, MaximTrak looked to position its latest technology release so dealers can achieve this objective by texting a link to their customers to launch a unique “text-to-transaction” experience that can improve customer satisfaction, product penetration and profitability.
After creating a custom protection package for the customer, dealers can send a link directly to that customer’s smartphone or tablet via text or email. From the comfort of any chosen environment, customers can discover and select the products that work for them, in advance of the in-store F&I and delivery process. They can engage with sales tools, videos, and educational information with real-time calculations showing the financial impact of the products they select.
Customers also can interact with MaximTrak GO to learn about product options and accept or decline products, creating their own package. After a customer selects their product options, they can confirm their package, triggering a dealer notification to complete the transaction.
The company insisted MaximTrak GO also is suited for post-sale follow up, generating a great opportunity for dealers to improve profitability and enable customers to further protect their purchase.
“MaximTrak is dedicated to delivering innovative tools to dealers to improve processes and boost customer satisfaction,” MaximTrak vice president of operations Imran Mussani said in a news release. “Maximtrak GO is an integral piece to this equation, moving the point of sale to where consumers are at and creating a seamless online to in-store experience.”
MaximTrak GO is available to dealers as a stand-alone offering or as a complementary offering to MaximTrak’s FLITE, which is an interactive showroom tool that can engage dealership customers in a survey. That survey can help the customer self-identify risks and build a completely customized profile and menu of products that are directly aligned with the customer’s needs and driving habits.
Dealers interested in MaximTrak GO can call (800) 282-6308 or visit www.maximtrak.com to get more information or request a demo.