National Credit Center (NCC), a provider of comprehensive solutions and credit data to thousands of dealers to improve the efficiencies surrounding the credit approval process, announced this week it has acquired Las Vegas-based technology firm AimLogic.

Developer of the predictive technology suite LogicTargeting, AimLogic provides dealers with specific information enabling them to connect with potential customers — in their geographic area — that are most likely to purchase a vehicle within the next four to six months.

Jevin Sackett, chief executive officer of NCC parent company Sackett National Holdings (SNH), said the NCC acquisition of AimLogic will further solidify the company's position.

“NCC's acquisition of AimLogic, and the disruptive technology the company has developed, marks a significant step forward in NCC's evolution as an automotive industry leader nationwide," Sackett said.

“The innovative — and proprietary — suite of technological solutions AimLogic will provide to our auto dealership clients is unmatched, and will prove to be a vital tool for dealers seeking to target their sales efforts to the most likely potential customers in their region,” Sackett continued.

AimLogic's proprietary algorithm can mine a multitude of data sources, including social media profiles, online buying habits, and a wide range of public market and search activity. Utilizing this information, the company’s LogicTargeting technology can create “predictive analytics,” resulting in profiles of potential auto clients with the highest propensity to purchase a new vehicle.

“AimLogic’s proprietary technology was specifically designed to meet the needs of automotive dealers looking to zero in their sales efforts on potential customers that are most likely to buy a new vehicle in the near future,” said Scott Biondo, AimLogic’s vice president of product marketing.

“While American auto dealers experienced strong sales last year, the auto industry remains fiercely competitive, and dealers are all too aware that in 2016, traditional sales and marketing methods are both too time-consuming, as well as inefficient,” Biondo continued.

“By contrast, AimLogic utilizes time-saving, state-of-the-art predictive technology designed to both target the most likely potential customers, and drive them towards visiting both dealers' websites as well as showrooms,” he went on to say.