Open Lending recently joined the Credit Union National Association (CUNA) as an associate business member.

As a CUNA member, the provider of risk analytics solutions for financial institutions said it will elevate the credit union movement through industry advocacy and thought leadership on how to provide critical services for the underserved near- and non-prime credit segments.

“At Open Lending, we fully support the credit union industry’s mission to provide opportunities to consumers underserved by traditional financial institutions,” Open Lending senior vice president of marketing Kevin Filan said in a news release. “We launched Lenders Protection in the credit union marketplace to make automotive loans fair, accessible and more affordable. Using alternative data to determine borrower potential, our solution empowers credit unions to offer competitive loan terms to qualified near- and non-prime borrowers who may not be able to access loans otherwise.

“Through this partnership with CUNA, we will aim to build on our support for credit unions and their members and contribute to a future where the industry can thrive,” Filan added.

The company said it will also show its support on speaking panels at CUNA events, such as the CUNA Lending Council Conference, which unfolded earlier this month in Denver.

“CUNA is proud to partner with an organization so committed to expanding automobile access to deserving, yet often underserved borrowers,” said Karin Sand, vice president of sales for CUNA system provider relations. “Open Lending’s 20-plus years of expertise in AI-powered decisioning and cutting-edge technology will be a valuable asset to our community of like-minded credit union professionals.”

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