Portfolio is looking to make the reinsurance process easier for auto, RV and powersports dealers and independent agents.

The dealer participation program provider recently announced the launch of a new website at PortfolioReinsurance.com. Portfolio explained the site was designed to offer a streamlined, user-friendly experience.

Among the highlights is a series of quick-reference homepage buttons. Each one offers dealers more details about one aspect of Portfolio’s award-winning reinsurance program, including ownership, dividends, loans and income development.

The feature also appears on the site’s agents page, where agents can click to learn about Portfolio’s program, F&I products, agency support and more.

“Our goal was to create a more intuitive, interactive, mobile-friendly website,” Portfolio chief sales officer Dan Haugen said. “You can get the overview quickly, and if you need to know more about reinsurance or how Portfolio’s program works, you can instantly access this other, more detailed layer.”

In an increasingly digitized industry, Haugen added, dealers and agents — like all consumers — want accurate, actionable information delivered on demand.

“It’s critical,” he said. “You can’t just tell your story. You have to be a resource.”

The new website is live now at PortfolioReinsurance.com.