PossibleNOW reinforced its compliance resources this week that could benefit the marketing efforts and dealerships and finance companies.

The provider of Do Not Contact direct marketing compliance and enterprise consent and preference management solutions, announced the acquisition of the Professional Association of Customer Engagement’s (PACE) Regulatory Guide.

The company highlighted the PACE Regulatory Guide is a comprehensive online guide to telemarketing laws, which include regulatory tables along with straightforward summaries for organizations that utilize telemarketing for commercial or charitable purposes in the United States and for commercial purposes in Canada.

The acquisition of PACE’s Regulatory Guide came as a strategic decision to add to PossibleNOW’s growing service offerings in the telemarketing space. The company pointed out direct marketing and telemarketing regulations change constantly and levy significant fines when companies fall out of compliance.

PossibleNOW chief executive officer Scott Frey indicated this acquisition further helps PossibleNOW clients stay in front of ever-changing legislation and serves as a repository of easy-to-find information.

“We are pleased to expand our share of influence in the telemarketing and direct marketing space, considering the wave of recent TCPA violations and class action lawsuits,” Frey said. “Companies are not only experiencing higher penalties but the sheer volume of TCPA lawsuits increased to nearly 4,000 in 2018 alone.”

PACE chief executive officer Stuart Discount added, “There couldn’t be a better situation in terms of product fit, company culture and leadership than PossibleNOW.

“Our membership base will benefit not only from planned feature enhancements, but also by having access to ancillary products and professional services that PossibleNOW brings to the telemarketing compliance industry,” Discount went on to say.