ProGuard Warranty wants their customers to be singing about including a vehicle protection product with their new- or used-car purchase.

ProGuard is collaborating with SiriusXM to offer customers nationwide a three-month SiriusXM subscription, included at no extra cost, with the purchase of any ProGuard protection plan for their vehicle.

The companies highlighted eligible customers with a factory installed SiriusXM radio will receive three months of SiriusXM All Access, SiriusXM’s most extensive package, which enables the listener to hear all that SiriusXM offers both in their vehicle and outside the vehicle with the SiriusXM app. 

Customers who already received a trial subscription with their vehicle purchase are not eligible, according to a news release issued on Tuesday.

ProGuard, which sells a wide variety of protection plans and ancillary products through several thousand dealers across the U.S., said it is well positioned to deliver the benefit of SiriusXM to a substantial base of potential customers in the market for a new or pre-owned vehicle.

“ProGuard has exceeded every growth benchmark we’ve ever set and as a company we are constantly looking ahead at what it will take to get to the next level,” ProGuard Warranty president Dominic Limongelli said.

“Further enriching the customer experience is our top priority and by giving our customers access to SiriusXM’s wide-ranging audio entertainment we are adding value to our already superior products,” Limongelli continued. “Teaming up with SiriusXM provides one more way we can differentiate ourselves and better serve our dealer partners.”

SiriusXM vice president of auto remarketing Gail Berger added, “At SiriusXM, we pride ourselves on delivering the best audio entertainment experience available, and as the number of SiriusXM-equipped vehicles in the pre-owned market grows every year, we want to get as many of those pre-owned customers as we can to tune in and experience all that we have to offer. 

“Working with ProGuard, a trusted and growing brand, enables us to connect with a large population of buyers through ProGuard’s thousands of independent and franchise dealer partners,” Berger went on to say. “And ProGuard will be able to deliver the added benefit of SiriusXM to eligible customers who buy any of their excellent F&I products.”