Dealer Marketing Services, makers of ProMax Unlimited, recently released the first tool in a line of three new consumer credit soft pull products. The first solution is Instant Score, which is fueled through a partnership with Equifax.

ProMax highlighted that Instant Score, the first of three new Equifax-powered credit solutions to be released, can function as a simple plug-in to any page on a dealership’s website.  Using Instant Score, visitors to a dealership’s website are able to see their Equifax credit score free of charge. 

This simple process only requires consumers to fill out a short form and verify their identity, but does not require the consumer’s Social Security Number. 

Upon completing the form and having their identity verified, the consumer sees their credit score, and the dealership receives a high quality authenticated lead.

“The release of Instant Score strengthens our status as an industry leader in automotive dealer soft pull credit products,” ProMax chief technology officer Darian Miller said. “And we are already looking forward to great future offerings powered by Equifax for our dealer customers.” 

Following the release of Instant Score, ProMax plans to release two additional soft pull solutions also powered by Equifax: Instant Auto Credit App and Instant Screen.  The three products can be deployed by dealers individually or in concert.

Instant Auto Credit App Powered by Equifax will serve as a logical extension to Instant Score.  The Instant Auto Credit App can enables a dealership’s website visitors to go a step further and get pre-qualified for an auto loan. 

Consumers who wish to be pre-qualified are required to fill out a short form and verify their identity, in exchange for which they can receive an offer that includes credit limit, interest rate and term. The dealership in turn receives a high quality pre-qualified lead.

“Leads are the lifeblood of the auto business and these powerful soft pull tools are the first step in converting anonymous website visitors into auto sales,” ProMax chief operating officer Shane Born said.

“But website visitors aren’t the only consumers that the dealership can benefit from leveraging soft pull technology with,” Born continued. “Some of the most valuable prospects are the ones already under the dealer’s roof: Showroom walk-ins and service lane customers.”

Executives went on to mention Instant Screen powered by Equifax can enable dealers to implement a powerful soft pull tool at the dealership itself. 

Customers shopping for a vehicle or in for a service appointment can have a soft pull performed and given a firm offer of credit.  Based on established criteria and backed by lender partners, these offers can be made directly to customers at the dealership or delivered via direct mail. 

“Our dealership customers highly value sales leads that are sourced from their own websites and engaging prospects in their service lanes,” CEO from ProMax chief executive officer John Palmer said.

“The three credit-based marketing solutions powered by Equifax enable us to use soft pull credit data to validate consumer identities and qualify customers quickly, easily, and with full compliance with applicable laws,” Palmer continued. “This is why we are so excited to offer our dealerships the valuable services of each of these three products.”

To learn more about ProMax Unlimited and Dealer Marketing Services, got to www.ProMaxUnlimited.com.