IRVING, Texas -

TruDecision landed another client that specializes in providing auto financing in the non-prime segment.

The analytic platform-as-a-service provider announced last week that SameDay Auto Finance has integrated with the TruDecision Expert Auto Score in order increase service levels to dealers in Texas and offer additional approvals to underserved consumers.

SameDay chief financial officer and chief compliance officer Darren Maloney explained how TruDecision’s tool will help the finance company serve the statewide network of dealers it has build since 2011.

“While SameDay Auto Finance is focused on delivering high levels of service to both dealer and consumer customers, we are likewise committed to sophisticated analytics that help us better manage risk thereby broadening the segments we can serve in the marketplace,” Maloney said in a news release.

“TruDecision is the leader in the space with a robust, cost-effective, and easy to implement offering, which is why we selected TruDecision to partner with us as we grow,” he continued.

In 2018, TruDecision launched its sophisticated tools that are rapidly developed and deployed to meet each finance company’s unique needs. TruDecision offers solutions related to originations, credit quality, closure rate, pricing and collections optimization.

And now SameDay Auto Finance is part of its client portfolio.

“We are very excited to have the opportunity to partner with the professionals at SameDay,” TruDecision chief executive officer Daniel Parry said. “SameDay understands that in today’s environment, both auto dealers and customers need flexibility, and our models are designed to help them deliver on that.”