US Equity Advantage, a provider of bi-weekly and early loan payoff services to the automotive industry, announced that veteran F&I expert Karena Raino-Nevratakis joined the company as regional account manager for the western United States.

The company highlighted Raino-Nevratakis’ primary responsibility will be to provide training and sales support to dealerships in Washington, Oregon, California, Nevada, Arizona, Utah, Idaho, Montana, Wyoming, Hawaii and Alaska. She will report directly to USEA chief marketing officer William Lathrop.

Raino-Nevratakis began working in the automotive industry 20 years ago at a dealership in western Washington.  Her career advanced to working in the F&I department in 1996 and she was later promoted to finance director in 1998, a position she successfully held for 15 years. 

According to Raino-Nevratakis, a focus on leadership, F&I training and product knowledge, and the utilization of the ADP Menu and USEA’s bi-weekly service, are contributing factors to her successful career. 

“I believe in AutoPayPlus and the benefits it provides to both the dealership and customers buying vehicles,” Raino-Nevratakis said. “USEA provides excellent customer service and support for dealerships and consumers. While serving in a dealership as a finance manager, I was able to experience firsthand the professionalism and integrity of the company and staff through our working relationship.”

Commenting on Raino-Nevratakis’ new position, Lathrop added, “We are very excited to add such an accomplished F&I expert as Karena to our team. Her hands on in-dealership experience along with the results she has personally produced using our service make her a perfect fit to provide training and sales support in the western U.S. market.”