Drive Motors, a provider of ecommerce solutions for dealerships, said Tuesday it has hired former Showroom Logic executive Matt Weinberg as senior vice president of consumer experience.

Weinberg was most recently chief strategy officer for digital marketing company Showroom Logic.

“I’m excited to join the team during this pivotal phase for Drive Motors, a company that’s uniquely positioned as the online-checkout pioneer in the automotive space,” said Weinberg, in a news release. “As the company continues to develop consumer-friendly features that will streamline the future of car buying, I’m looking forward to expanding our dealership network and driving those efforts.”

Weinberg’s time in the car business goes back to 1994, where he held several auto retail and ecommerce roles for various dealerships before moving to Izmocars in 2005.

Drive Motors chief executive and founder Aaron Krane said in a news release: “Matt’s in-depth knowledge of the psychology and behavior of the American automotive consumer, combined with his passion for partnering with dealers and driving their online success, will be a tremendous asset in scaling our growth.

“With Matt newly on board and rounding out our executive team, we now can elevate our product offerings to the next level, bringing the future of car buying to dealers and consumers, today,” he said. 

The company said it will be utilizing its recently announced seed funding to make the hire.

Drive Motors completed the $5.2 million round of seed funding this summer.  Bullpen Capital led the round and was joined by existing investors Y Combinator, Khosla Ventures, Perkins Coie LLP and Emagen Entertainment Group, among others.

Drive Motors began providing online checkout options for dealer websites last year after finishing Y Combinator’s incubator program.