Automotive lending technology platform SelectFI last week announced its official launch in The Shop by FordDirect, making SelectFI’s financing technology available to Ford and Lincoln dealers across the United States.

Following year-long vetting process and a pilot program at multiple Ford dealerships, here are four primary benefits:

—Shorter sales cycles: Less time in F&I means faster throughput and higher customer satisfaction.

—Trustworthy first quotes: Accurate financing offers upfront reduce renegotiation, customer friction, and deal fallout.

—Built-in compliance: Audit-ready documentation and compliant workflows are embedded in every transaction, reducing regulatory risk for dealers.

—Empowered sales teams: Salespeople can run deal structures independently, reducing bottlenecks and keeping the sales floor moving.

Patrick Sexton is general manager and partner of Legacy Ford Rosenberg, which is part of the El Toro Auto Group.

“We use SelectFI on every single deal that comes through our store. It’s just part of how we operate now. It’s sped up our entire sales process, and on top of that, our approval rates have improved by over 10 points since we started using it,” Sexton said in a news release from SelectFI.

Executives explained the decision to choose SelectFI as a preferred vendor that meets the standards FordDirect requires for its dealer network.

The Shop by FordDirect is a curated online shopping experience designed for dealers to meet the challenges of operating in the evolving retail automotive business landscape beyond the products and services that FordDirect already provides to dealers.

“As The Shop continues to grow as a curated B2B marketplace, we are dedicated to connecting dealers with rigorously vetted solutions like SelectFi to help them spend more time focused on serving customers,” said Beth Hill, who is COO of The Shop.

“SelectFi’s approach to helping dealerships to deliver flexible financing options and AI powered predictive lending aligns perfectly with our mission to connect Ford dealers and Lincoln retailers (and their groups) with proven solutions that create measurable operational and business impact,” Hill continued.

SelectFI leadership is eager to continue to work with Ford and Lincoln dealers.

“SelectFI didn’t start in a boardroom. It started in the showroom,” SelectFI founder Tommy Vullo said. “With roots in Ford retail, I built this company with one goal: to give dealers like the ones I worked with the tools and lending relationships they deserve. Partnering with FordDirect feels like a full-circle moment.”

SelectFI CEO Andrew Sweet added, “We are excited to deepen and formalize our partnership. Being a preferred vendor on FordDirect’s The Shop represents deliberate focus on aligning with forward-thinking companies that are creating entirely new product categories — ones that drive real value for their dealers and the customers they serve. The vetting process validated what the pilot dealers already knew — that our technology delivers real results: faster deals, better compliance, and a financing experience that enhances the consumer journey.”