Toyota tops CBB Best Retained Value Awards for 10th straight year, sweeps 3 categories

Toyota was the big winner in the mainstream category of Canadian Black Book’s 2026 Best Retained Value Awards, while Porsche took top honors in the premium category and Kia was tops for electric vehicles.

Toyota has now won top mainstream brand for best retained value for 10 straight years and swept first, second and third place in the following individual vehicle categories:

Car: Mainstream
SUV: Mainstream Sub-Compact/Compact
SUV: Mainstream Mid/Full-size

In the Overall Brand Award: Mainstream, Honda followed Toyota in the No. 2 spot, while Chevrolet placed third.

For Overall Brand Award: Premium, Porsche was followed by Cadillac and Lexus, respectively.

In the Overall Brand Award: Electric category, Kia was followed by Chevy and Tesla, respectively.

Cadillac was the most improved brand, with Porsche in second and Lexus in third.

“With significant declines in overall retained values over the past year, this year’s winners highlight the limited successes Canadian OEMs have achieved while navigating what may be the most difficult consumer environment in decades,” said Daniel Ross, CBB’s director of strategic market insights, in a news release.

The full results can be found in the table below, courtesy of CBB.