COLLEYVILLE, Texas –

Pittsburgh-based Jeram Marketing hosted a regional Association of Finance & Insurance Professionals certification boot camp for the sales and F&I personnel of its dealer clients and other interested parties last month.

AFIP highlighted the event drew 15 attendees representing nine dealer groups.

The dealer groups that participated included:

— The Billy Bender Auto Group and Hoffman Automotive from Maryland

— The Ron Marhofer Auto Family from Ohio

— The Cochran Automotive Group, Delaney Group, Laurel Auto Group and Washington Auto Mall of Pennsylvania

— The Robinson Automotive Group of West Virginia

— The Freedom Auto Group, which has stores in Pennsylvania and West Virginia.

“I earned my senior AFIP certification at a boot camp in Ohio last year and was really impressed with the expedited training Jeram Marketing director of training Nancie Pajan said. “Keeping our dealer clients compliant is a big part of what we do, so we brought the boot camp experience to Pittsburgh.”

Jeram Marketing, founded in 1991 by president Jerry O’Neill, serves more than 80 dealer clients in five states. The company offers a complete line of F&I products that are backed by A or A+ rated insurers and supported by training and in-store services.

Pajan has served as Jeram Marketing’s director of training since 2007.

 “We’re always trying to bring something to the table that’s fresh, innovative and profitable, whether it’s a product, a process or a training idea. The AFIP boot camp fits that philosophy,” Pajan said.

For more details about AFIP, visit www.afip.com and for more information about Jeram Marketing, visit jerammarketing.com.