Canadian Black Book has hired former Dealertrack executive Alysha Bell as senior director of sales.

Bell spent nearly 20 years with Dealertrack, serving as national sales director and director of performance management, among other roles. She has received numerous awards during her career, including her selection as one of Auto Remarketing Canada’s Remarketing’s Under 40 honorees in 2018.

“With her extensive experience, proven track record and commitment to excellence, we are confident she will be a valuable asset to our organization,” CBB president Yolanda Biswah said. “Alysha’s leadership, business acumen and technical expertise make her the perfect fit for this role, and we look forward to the positive impact she will have on our team and clients.”

Alysha Bell

In a news release, CBB said Bell blends leadership, business development and technical skills ranging from data analysis to mastery of a variety of digital platforms.

“I believe in the power of unity, the insights gleaned from data and the importance of keeping clients at the heart of every decision,” Bell said. “I look forward to helping Canadian Black Book achieve its goals.”